target audience

target audience

Find the Best Target Audience for Your Skills

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When I was about 13 years old, my parents sent me to a small, private school that catered to children from the wealthiest families in the Detroit area. The school was unusual in that it went out of its way to assist the wealthiest students and seemed...

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Job Market

You Need to Be Able to Close

By on Mar 28,2024

In this article Harrison explains why the ability to close a sale is the most important skill in selling. Many people may get consumers interested in their products and lead them to the edge of making the sale, but it is the final push where the customer makes the actual purchasing decision which is the most important. Similarly it is good to be able to secure an interview, but what actually counts is the ability to push the employer to make the final hiring decision. There are a million possible closing techniques ranging from using the power of money and the power of issuing a deadline to identifying with a particular cause that could be important to the employer. All you need to do is tap into your instinctual ability and push employers that extra bit to ensure you get the job.

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